Car and General, a reputed two-wheeler distributor in Kenya, has rolled out a new marketing campaign to cater for the African football fans. Dubbed ‘One People, One Africa’, the campaign is giving an opportunity for motorcycle customers to watch the World Cup semifinals, quarter finals and finals on large screens at TVS Football Zones. The campaign will run for the remainder of the 2018 World Cup season.
Mr. David Chesoni, the Managing Director of Car and General said, “One People, One Africa’, will include a digital film, World Cup branding at dealerships and this first-of-a-kind initiative – TVS Football Zones. These zones, set up exclusively for TVS motorcycle customers in hotels and clubs will be present across several towns in Kenya – in Western, Nyanza, Rift Valley, Coast and Central region. The TVS Football Zones will provide an opportunity for football fans to watch the remainder of the 2018 World Cup on large screens.”
Commenting on this campaign, Mr. R. Dilip, Senior Vice President – International Business, TVS Motor Company said, “Africa is an important market for TVS Motor Company and we have widespread presence across the continent. We are proud to be the carrier of African football fans for the ongoing World Cup as it is our belief that TVS and football unite the diverse continent. We hope that ‘’One People. One Africa.’ will create a platform of unity among diversity and celebrate the football season in style.”
TVS has a wide product portfolio and strong presence with over 70 dealers in Africa. TVS motorcycle offerings in Kenya include two-wheeler models such as HLX 100, HLX 125, HLX 150, APACHE 160 and APACHE 180.