An EY presentation for the YPO (formerly the Young Presidents Organization) Nairobi Chapter on the Growing Beyond Borders software program explained the use of this tool to help with market research before considering which part of a country, continent, or the world is best suited for expanding a business while considering the opportunities and risks.
The EY team led by Country managers from Kenya, Tanzania and Malawi explained how the software program can help a company to analyze their market in a global perspective on education, cities, population, or health amongst other factors. The YPO members were sensitized on key business drivers of change to help them accelerate their growth agenda locally, or regionally.
The data is beneficial when carrying out market research. This can also show where a company’s competitors are located and how they are fairing with their businesses. The process should involve the CEOs and heads of the departments that make up the organization.
YPO is the premier leadership organization of over 27,000 CEOs in more than 130 countries with a combined revenue of nine trillion dollars. They join because they believe in building a community of peer leaders committed to lifelong learning and idea exchange while fostering a safe haven of trust, respect and confidentiality. Their companies offer employment to in excess of 22 million people.
This year the Nairobi Chapter is marking its 25th anniversary with a series of events. From small beginnings there are now over 100 members who are responsible for five per cent of the country’s GDP.