Innovations and Coping Strategies for Food Security at the Time of COVID-19

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Innovations and coping strategies for food security at the time of COVID-19
PHOTO/COURTESY

By Puneet Chopra, T.V.S Ravi,and Rajendra Kumar, Business Managers at Microsave Consulting-MSC

COVID-19 is likely to have a widespread, deep, and prolonged impact on every sector and segment. Farmers and cultivators in countries like India are rapidly starting to bear the brunt of the pandemic, even though restrictions and lockdowns have largely spared agriculture and allied sectors. The disruptions have affected the long value chains between cultivators and consumers. Retail prices have shot-up, wholesale prices continue to fall, while producersstruggle to find buyers for their produce. In many areas, farmers lack access to adequate labor orequipment to harvest standing crops.

The impact on the next cycles of cropping is going to worsen as several factors start to play out.These include constrained logistics of input supplies to farmers, an anticipated shortfall in the availability of credit, subdued demand, unpredictable consumer behavior, and reduced buying power. Sadly, the worse maybe yet to unfold!

“We had invested USD 300 to grow wafer-grade-potatoes under a buyback arrangement with an institutional buyer.

However, the buyer was unable to pick-up the produce. We had no option but to sell it at throwaway prices, taking a significant financial hit. We could not even recover the capital invested! How will we manage household expenses and buy seeds for the next season starting in two months?”

-Savita Devi, a farmer

What can players in the ecosystem doamid the gloom?Are there innovative and practical solutions to aid food security?Can we prevent massive wastage or lossesand protect the livelihoods of smallholders?

Lessons from innovative ideas and approaches, and their rapid replication
India is known for its frugal and rapid innovations, termedcolloquially as jugaad. Agtechs and other stakeholders in agri value chainsare trying innovative approaches to reduce the fallout of COVID-19.

Lessons must belearned quickly, evaluated, andthose that work should be scaled up. Governments, private players, investors, and start-ups will need to recognize solutions with high potential and invest in them to expand them rapidly.These are trying times like never before. Yet they also offer opportunities for unprecedented innovation, learning, and evolution of collaboration models.

Let us startat the consumer end. Household demand for staples and perishables is still high. We can say that this demand isreasonably inelastic, especially in urban areas and in the near-term. Closure of restaurants and workplaceshas expanded demand somewhat, at the household level. Moreover new demand centers like community and government-sponsored kitchens have surfaced.

Entrepreneurs have developed simple demand aggregation solutions using Google Forms or over WhatsApp messaging. Once logistically feasible demand is generated,for example,a suitable truckload, entrepreneurs are completing fulfillment directly from farmgates. Agri-techs can do this either directly or in collaboration with active farmer cooperatives or producer organizations. Noteworthy examples include Praakritik, Sahyadri Farms, and Loop from Digital Green.

Based on anecdotal evidence, farmers who have been able to connect through these entrepreneurs are harvesting under-ripe fruits and vegetables. Earlier, market intermediaries would undertake the ripening process down the value chain. However, the current trend—and fear of coronavirus—makes consumersstorefruits and vegetables for a couple of days before consuming them. This means that ripening is now happening on the shelves of consumers.This is beneficialfor farmers as it reduces wastages. Moreover, the farmer has factored the increased time required to get the produce to the consumers with the prevailing lockdown in place.


Governments, such as in Maharashtra, are trying to deviseinnovative solutions. They have tied-up with leading farmer producer organizations to supply produce directly to households. However,logistics and fulfilment needs considerable strengthening. Getting to scale with such models is the challenge. Agri-techs that have robust farm-to-fork supply chains can provide important lessons.

Governments should collaborate with agri-techs that have the outreach and are capable of scaling up, rather than trying to create impromptu farm-to-fork supply chains.

As we move up the value chains, wholesalersand aggregatorsare facing a slowdown in demand from retailers and vendors. This is because of a combination of issues related to logisticsand the partial closure of retail markets.Overall, wholesale prices are being driven down while the agriculture value chain from farm to fork faces many roadblocks. The friction in the supply chain has multiplied because of the lockdown. Reduced wholesale prices and increasing retail prices reflect the situation—not a happy one for either the farmer or the consumer.

The year-on-year trend in the Wholesale Price Index (WPI) for food grains, oilseeds, vegetables, fruit, and poultry exhibits a sharp downward trend. The disruption in retail supply chains of food grains and perishables is causing uncertainty in supplies and fluctuating prices. Meanwhile, panic buying and hoarding by high-income segments have started to create shortages forlow-income segments.

Governments and local bodies need to streamline operations of agri-markets even as they ensure safety. Some states have staggeredthe working hours in markets, with separate timings for buying fruit and vegetables and longer opening hours throughout the day. Wholesale agri markets are functioning from midnight to early morning in some districts in Uttar Pradesh. This discourages retail buyersfrom flocking to these markets in search of bargains. Other states are identifying new marketplaces to expand space for agri-transactions while reducing mass gatherings.

Source: Government of India, MSC analysis

We nowanalyze how farmers, who are at the top of agri value-chains, are coping.MSC conducted a short research exercise with a few farmers, rural aggregators, and traders. The following exhibit summarizes the situation of the farmers and the distress they face.

– Farmers are suffering substantial economic losses due to disruptions in market access, logistics, and prevailing uncertainty.


– They are uncertain and scared of threats and challenges related to their harvest-ready Rabi (winter) crops.

– Harvested crops are either being sold atextremelylow prices orare being stored in non-conducive conditions. Reports have emerged of farmers burning their standing crops, as the economics of harvesting them and transporting them to markets are not feasible.

– Farmers are even more apprehensive of the upcoming Kharif (summer) cropping season. They areuncertainabout the crops to plant. The situation of the market and the logistics at the time of harvestare unpredictable. The farmersare also concerned aboutthe unavailability of farm inputs and credit.

– Livestock farmers are equally distressed. For example, poultryprices have dropped more than 90% during the past two months. This is partly due to the unfounded belief that coronavirus can be transmitted through poultry.

Potential solutions for farmers
At this point, governments must undertake widespread communication with farmers and MSMEs in agri and allied sector value chains to allay fears, address misperceptions, and outline measures and interventions being taken.

MSC is planning to undertake a research project with farmers, traders, and other intermediaries. This will generatelast-mileinsights for policymakers and the sector at large, based on ground validated realities. Governments and policymakersshould make informed decisions, determine appropriate responses, and calibrate actions to support smallholders and their families.
Under the leadership of JEEViKAand with support from the Bill & Melinda Gates Foundation, farmer producer companies (FPCs), MSC,DeHaat(Agrevolution), and other partners have beenworking togetherto support smallholder farmersin Bihar.One of the interventions is to provide timely offtake and optimal value realization for theharvest-ready maize crops of farmers.DeHaat has an innovative model of continual physical and digital (phygital) engagement with farmers throughout the year by meeting their needs for inputs, advisory, marketing, and credit linkages.

MSC is also exploring partnerships with innovators like GrainPro to provide low-cost hermetic storage facilities to farmers and FPCs. Farmers are unable to transport produce to warehouses or to markets. Temporary storage solutions at their farms or homes,therefore,can provide immense value.

These will allowfarmers to store grains for the short-term without infestation, degradation in quality or moisture levels, and thereby allow them to retain value

India has several innovative models similar to those of DeHaat and GrainPro.They include Kamatan, Crofarm, Ninjacart, WayCool, and many others. These institutions work across India on diverse agricultural or horticultural commodities while others likeS4S Technologies, OurFood, andEcozenprovide smart and low-cost primary agri processing and storage solutions.


The country now also has a range of custom hiring centers (CHCs), some with Uber-like models. They canmeet the shared needs of farm equipmenteconomically and efficiently, particularly when availability isseverely constrained.


The current situation provides an opportunity for governments and other stakeholders to collaborate and scale-up outreach that many of these MSME models find it difficult to achieve on their own. Farmer producer organizations and companies too can be important partner institutions in this multi-stakeholder approach, as the country prepares to ensure food security for all and to protect the livelihoods of farmers.