United Bank for Africa (UBA) Group has unveiled interactive chat banking in Kenya that enables customers’ to make use of their social media accounts to carry out transactions. That includes signing up for accounts, requesting for a mini statement, fund transfers as well as checking user balance through the Facebook chat app.
The service christened ‘LEO’ rides on Facebook Messenger, also allows customers to top up airtime and live chat the customer fulfilmentcentre.
Speaking at the launch, Group Executive Director and CEO UBA East and Southern AfricaEmekeIweriebor said the bank wants to bring banking services to apps where consumers spend most of the time.
“We have realised that consumers spend 80 per cent of their time in three apps: Facebook, WhatsApp and YouTube. So we have decided to follow them where they are,” he said.
“We launch UBA’s Facebook e-chat service, marking yet another great milestone in the Kenyan banking sector. UBA becomes the first bank in Kenya to offer an e-chat service that enables customers to execute transactions on Facebook,” said Isaac Mwige, UBA Bank Kenya Managing Director and CEO.
The launch of LEO is in line with the bank’s commitment to continuously provide customers with the latest innovative and convenient banking solutions that fit their lifestyle.
The emergence of LEO has been a continuous directive to push the banking sector beyond financial services and to show that the bank truly comprehends the shift in operations and the movement of the global world with technology today.
“Technology remains central to United Bank for Africa’s business strategy, as we endeavour to provide our customer with innovative and convenient banking solutions, further entrenching our vision to be the undisputed, leading and dominant financial services institution in Africa “said Iweriebor.
Since the launch of LEO in January, it hascarried out 500,000 financial transactions, from over 300,000 users.
Kenya becomes the 15th country to integrate LEO in its service delivery, out of the 20 African countries where UBA has operations.