Car and general has introduced an online store for easy access for customers to peruse products and buy at any time of the day, or night. Purchasing virtually any Briggs and Stratton generators, water pumps, brush cutters, Garmin fitness watches and GPS devices and TVS motorbikes with discounted prices that are not offered in the Company showrooms.
Raphael Atanda, Car and General Head of Communication explained, “The integration with social media allows us to engage with customers country wide. Items purchased through the online shop come with the applicable warranty and genuine spare parts and after sales support are available at any of our branches.”
“Payments for all products can be done through Mpesa paybill, or Pesa pal that supports mobile money, or cards. Once the procuring process is complete delivery is done at a reasonable fee to the client’s home.”
The 24 hour virtual store allows Car and General to expand its customer base and revenue and is ideal for people without easy access to the Company’s branches and dealers. Independent retailers, small businesses and large corporations can all benefit from incorporating eCommerce into their business strategy.
