Prime Bank has expanded its local network by venturing into the North Rift region with the opening of a branch in Kitale town in Trans Nzoia County. The new outlet is located in the robust Mount Elgon Road at the Khetia Supermarket Gigamart.
As part of the lender’s local expansion plan, the move aims to increase the Bank’s customer base in the farming and agribusiness sectors by tapping into the country’s breadbasket.
Prime Bank Managing Director Mr. Bharat Jani said the Bank had embarked on an elaborate program to support farming and agribusiness sectors through tailor-made products and services complemented with a well-covered network of branches.
“The opening of the branch in Kitale is a clear indication that our program to support farming and agri-businesses sectors in value chain is on course since agriculture accounts for over 50 per cent of the Kenyan economy,” added Mr. Jani.
The Bank’s Director of Business Development Mr. Vijay Kantaria said despite the current Covid – 19 pandemic, the Bank remains resilient and on course in its expansion plan.
“The new branch takes us closer to our farmer and all agribusiness customers in the Kitale area, complemented by the ongoing digitization of our services to put the bank in every customer’s hand,” added Mr. Kantaria.
The new branch will complement the already existing branch in Uasin Gishu County, Eldoret town.